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Penguin India turns 25!

Penguin Books India announced its 25th Year Anniversary Celebrations which will begin at the upcoming Jaipur Literature Festival. As a part of the 25th Year celebration, the publisher will launch a whole range of Penguin collectibles and merchandise 'with an exciting collection of mugs, notebooks, cloth bags, baggage tags and much more. The Penguin merchandise will be for the very first time available across retail stores throughout India, and the range of merchandise available will expand in the course of the year. Along with the other initiatives, a Penguin 25th Year Logo has also been unveiled today And finally, there's the Penguin car, which will be unveiled at Jaipur on the 21st of January at the Penguin 25 Party.

Penguin's celebrations begin with the launch of a very special list: the 25 Popular Penguins. Comprising some of the best loved titles published by Penguin India in its 25 years”from Mahatma Gandhi's My Experiments with Truth and RK Narayan's The Guide to Arundhati Roy's The God of Small Things and Shobhaa De's Starry Nights”these are given the classic Penguin branding with orange and white striped covers (for the first time in India) and made available at a very accessible price.

On this special occasion Andrew Phillips, CEO, Penguin Books India said, "Over two and a half decades we've built a publishing brand in India that is instantly recognized and respected across the country. We are extremely excited about our 25th Year Anniversary Celebrations and we will celebrate this year with a series of exciting events, activities and initiatives throughout the year”in the process, we're going to celebrate the joy of reading, which is the theme behind our 25th year celebrations. The celebrations will begin at the Jaipur Literature Festival. 2012 is going to be a very exciting year for us and highly promising for our readers."

Penguin India's 25th year celebrations will start at the Jaipur Literature Festival which kicks off on 20 January. Members of the global Penguin board including Penguin's global Chairman will be in Jaipur to be part of the anniversary celebrations, along with key authors and leading opinion makers. The celebrations will continue around the year, with a series of very special promotions and activities, including the launch of an exciting range of titles, collectibles and merchandise.

For twenty-five years, Penguin India has been renowned for publishing the very best writing from the Indian subcontinent and beyond. Over two and a half decades, Penguin India has built a publishing brand like no other”one that is always associated with quality and substance, and is instantly recognized and respected across the country, and indeed around the world.

Penguin India will also, in the course of the year be launching the "Give Back' campaign, the highlight of which would be a major CSR initiative through the year, starting with the first quarter of 2012”when Rs 25 from the sale of each Popular Penguin will go to a charity fund.

As publishers, Penguin India is very much a part of the digital age. With the strongest online presence of any Indian publisher, and a very strong following on social networking sites, its website and a robust book club, Penguin India is at the forefront of the digital space. The Penguin APP for smartphones that was launched in 2011 will have fabulous new features unique to the publishing industry. There will be an all new Penguin India website for booklovers to connect to as well.

There are a whole lot of other promotions and activities to look forward to throughout Penguin India's 25th year, including very special editions of the immensely popular Penguin Lecture and Spring fever, which will travel to other Indian cities, reaching out to whole new audiences.


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