Pepperfry Appoints Ruchir Aswal as VP of Product (Business)

Pepperfry, India's no.1 furniture and home products marketplace, announces the appointment of Mr. Ruchir Aswal as Vice President of Product (Business). Ruchir is a postgraduate diploma holder (MBA) in finance and marketing from the Indian Institute of Management, Calcutta. He has over 13 years of experience in business & product management having worked for global brands like Jio, Intuit, Nium, Shaadi.com and Rediff.com. Prior to joining Pepperfry, he was associated as angel investor / consultant for startups like Goodify, qonsept, ethnic, squeakee, etc.

Pepperfry has a unique marketplace model which brings together thousands of Merchants, millions of customers who interact with several small and leading brands including Pepperfry own 10 D2C private labels. Pepperfry ecosystem is fast expanding with over 100 studios including 60+ operated by Franchisee Partners. Ruchir will be responsible for driving products for Channel Expansion (Franchisee and Other programs), Merchant or Seller Network, Pepcart Logistics, Distributor Management Systems and Sales Systems across the country. 

Commenting on the appointment, Ashish Shah, Co-founder & Chief Operating Officer, Pepperfry said, “At Pepperfry, our goal is to spark a feeling called home amongst consumers by democratizing the furniture and home products category in the country. Even as we continue to scale up our existing business, provide seamless experience to our stakeholders, we are also working hard to expand into adjacent categories. Technology will be a key differentiator and I am certain Ruchir with his vast experience and perspective will accelerate Pepperfry’s journey.” 

Commenting on the new role, Ruchir Aswal said, “Pepperfry has changed the dynamics of the home and furniture sector; transforming the way Indians shop for and create their homes. Today even when Pepperfry is already a household brand I feel we have just scratched the surface. I am super excited to be a part of this truly differentiated journey and look forward to taking some strategically bold initiatives & making a lasting impact in the hypergrowth future for the brand.”