Pepsi appoint Blackpink as new APAC brand ambassadors

Joining the K-pop genre bandwagon, beverage giant Pepsi has made Blackpink its newest brand ambassasor for the Asia-Pacific region. 

Members of the group - Jisso, Jenny, Rosé, and Lisa, Blackpink joined hands with Pepsi for a “love you all” campaign aimed at encouraging Gen Z to be adventurous and push the boundaries of possibility. Blackpink already works with Pepsi in some Asian markets, such as China and Thailand.