Pepsi IPL 2013 takes SONY MAX to #1

MAX &, the official broadcasters of the Pepsi IPL have outdone all other channels in India as the latest weekly TAM ratings show. MAX has zoomed way ahead of all channels by garnering 248 GRP’s in the 4th week of the tournament making it the number one channel in India. Together MAX & SIX have shot to 304 GRPs amongst CS4+ individuals in HSM. SIX

Pepsi IPL 2013 has registered a record-breaking reach of 168 million people in just four weeks and has already surpassed the total reach of any of the previous editions of the league.

The tournament also continues to beat all competition in prime time. According to TAM, Pepsi IPL’s average primetime viewership is at 3.6 TVR% as compared to Star Plus’s 2.0 TVR%, Colors 1.6 and Zee TV at 1.7 TVR% in HSM.

Commenting on the ratings, Executive Vice President and Business Head, Neeraj Vyas said, “Our ratings of this week reiterate the fact that Pepsi IPL 2013 is the