Pepsi Refreshes Consumers With Swag This Summer
This summer, consumers will be in for a treat as Pepsi® promises to quench their thirst and offer a more refreshing experience. This claim is substantiated by an independent research conducted by Nielsen which establishes that Pepsi® is now even “More Refreshing.” In line with this finding, the youth centric brand has launched a new summer campaign featuring its brand ambassador, Salman Khan.
An extension of Pepsi’sHAR GHOONT MEIN SWAG campaign, the new filmshows Salman Khan bonding with friends over a game of carrom on a hot summer day. At the same time, another friend is hooked on the phone talking to his girlfriend. Seeing this budding romance, Salman’s friend exclaims ‘Whattay ashiq’.Participating in the cheeky banter, Salman Khan says “Whattay Garmi” and pulls outa chilled bottle of Pepsi®, takes a swig and proclaims‘Whattay refreshing!”with Swag.
Commenting on the campaign launch, PepsiCo India spokespersonsaid, “Pepsi has always been the choice of the SWAG generation and with summers approaching, the brand is offering an even more refreshing proposition to consumers. We have received great feedback on the product and fueled by this positive sentiment,we have launched a quirky 360-degree campaignto ensure that our consumers enjoy Pepsi like never before.”
Speaking about the campaign, Pepsi® brand ambassador and Bollywood superstar, Salman Khan said,“With Pepsi’s refreshment quotient increasing, itis a perfect drink to beat summers with SWAG. I am confident everyone will enjoy the new TVC which is full of quirkiness and is all about enjoying fun moments witha chilled Pepsi.”
The new Pepsi TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree surround sound. Pepsi®which is now even more refreshing available in single and multiple PET serve packs across all modern and traditional retail outlets.