Pepsi ropes in Raghu & Rajiv for it's new campaign!
The Crash the Pepsi IPL fever is catching on! The popular duo of Indian TV, Raghu and Rajiv just joined the gang of Ranbir, Virat, India’s YouTube stars and Pepsi IPL teams with their quirky ad for Crash the Pepsi IPL. The twins, known for their powering personality are seen in a completely different “What the stress yaar?” avatar in the ad film. While this film, directed by Bollywood Director, E Niwas will not be an official entry for Crash the Pepsi IPL, the duo is urging consumers to vote and make their favourite ad win. With just one day to go, finalists are now gunning for the coveted title – The Viewer’s Choice Pepsi TVC.
Speaking about the launch of the new TVC, Ruchira Jaitly, Senior Director Marketing – Social Beverages, PepsiCo India, said, “This ad film by Raghu & Rajiv definitely adds more spunk to the campaign and will mobilize consumers to go vote for their favourite ad. We are overwhelmed at the kind of response Crash the Pepsi IPL has seen so far. It has been amazing to see how consumers and fans have taken on the creative challenge and shown their love for the brand. This is the most important phase for the campaign, as we now hand over the reins to the consumers to decide the final winner.”
Speaking about the Crash the Pepsi IPL activation, Rajiv, Co-Founder and Managing Zygote, Monozygotic, said, “There has been a tectonic shift in the consumption of media in the past decade and it is critical for any brand manager to not only figure the right media mix but also the right content & communication for every medium.” Adds Raghu, “We are very excited to partner with Pepsi on the Crash the Pepsi IPL since it is a first of its kind property that empowers viewers to become content creators on both the TV and digital screens.”
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