Pepsi Unveils a Refreshing #SwagWaliPepsi Campaign

With intense heat gripping the country, consumers across India are on the lookout for innovative and ‘cool’ ways to refresh themselves. In line with this, beverage brand Pepsi®️ today unveiled a fun digital forward campaign, kicked off by popular Bollywood music composer – Tanishk Bagchi.

GAMEXX Awards 2021 Early Bird Discount Extended Last Date - Wednesday, June 30, 2021 - ENTER NOW

The #SwagWaliPepsi campaign builds on the refreshment quotient of Pepsi®️ and encourages consumers to show off their confidence and SWAG through an exciting hook step, while refreshing themselves with a chilled Pepsi®️.

https://www.instagram.com/reel/CRWA5sDJ71C/?utm_source=ig_web_copy_link

Speaking about the campaign, Saumya Rathor, Category Lead, Cola, PepsiCo India  said, “With the #SwagWaliPepsi campaign, brand Pepsi is pivoting in pop culture and giving consumers a chance to express themselves in their own unique and irreverent way. We are confident that this campaign will add fun to the lives of the consumers in an inimitable Pepsi style.”

The hook step is set to a catchy tune composed by Tanishk Bagchi who has many Bollywood hits to his credit. The song will be popularized by several macro influencers like Gauhar Khan, Shehnaaz Gill, Avneet Kaur and more, between July 15th – 18th , 2021.

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising