PepsiCo launches 'Tropicana Coconut Fruit Blends'

Tropicana, the world’s number 1juice brand*, known for its great tasting juices and fruit beverages has introduced in the Indian market an innovative category offering - Tropicana Coconut Fruit Blends. Available in 2 delicious variants- Coconut Orange and Coconut Litchi, Tropicana Coconut fruit blends offer an exciting combination of Coconut water and fruit juice giving consumers both in a single glass.

Tropicana Coconut Fruit Blend is a light and refreshing drink which is the first ever for Tropicana worldwide and builds on the strong equity of the brand in India.

The new Tropicana Coconut Fruit Blends delicately balances the taste of fruit goodness with the nutrients of Coconut Water to give a refreshing combination that is sure to tingle your taste buds. Coconut water is a source of Potassium which is known to be beneficial in maintaining good health.

Available in two variants, the Tropicana Coconut Fruit Blends are priced at Rs 85 for 1 litre and Rs 20 for 200 ml respectively.Launched nationally the product will be supported with aggressive visibility and a robust marketing mix.

Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India said, “With this new and innovative launch of Tropicana Coconut Fruit Blends, we are looking at expanding and diversifying our portfolio with offerings tailor made for the evolving consumer tastes and preferences. The combination of fruit juice and coconut water is not just delicious but also a source of Potassium which is known to be beneficial in maintaining good health.”
“The product definitely builds excitement in the fast growing juice beverage category. With this launch, we also hope to bring in more consumers to the packaged juice category and further expand the franchise of Tropicana in India. ”he further added.

*as per Euro monitor International Survey Tropicana is the No.1 brand in packaged 100% juice in the world in 2011 in off trade volume