PepsiCo to offer free talk-time of up to Rs. 60 Crores!

Love to stay connected with your friends over the phone? Always have more to say when your phone beeps of low balance? Cheer up as this season PepsiCo has the perfect deal for you and your friends… Just grab any one multi-serve packs of PepsiCo beverages like Pepsi, 7UP, Mirinda Orange, Mountain Dew or Slice (offer valid on select pack sizes) and get a chance to redeem free talk-time worth Rs 20 with every bottle (one mobile number can avail the offer only once during the offer period; other terms and conditions apply*). Also, catch your favourite stars and Pepsi brand ambassadors, Ranbir Kapoor, Priyanka Chopra, MS Dhoni and Virat Kohli on the small screen as they feature in a series of fun ad-films that are scheduled to go on-air on October 15.

Speaking about the latest campaign, Deepika Warrier, Vice President - Beverage Marketing, PepsiCo India, said, “It’s been an action packed year for us with Pepsi’s new brand positioning, Oh Yes Abhi! that launched in January, and the Pepsi IPL that followed in April. Our latest campaign offering free talk-time up to Rs. 60 Crores, is one of the biggest consumer promotions covering all of PepsiCo multi-serve beverage packs Pan India. With the festive season around the corner, this category experiences a significant increase in in-home consumption. Therefore, we are confident that this campaign will not only enhance brand salience and imagery, but also trigger increased consumption.”

“Moreover, this promotion aims at offering youth great value for money and builds off a very interesting proposition of two in one benefits of a pepsi bottle this festive season - Gale ka recharge, phone ka recharge”, she further added.

To redeem the free talk-time, you can buy multi-serve packs of Pepsi, 7UP, Mirinda Orange, Mountain Dew or Slice and look for a unique code under the crown. Register on www.freecharge.com with the unique code to get Rs. 20 talk-time FREE! Consumer can avail only one recharge per mobile number. The promotion is valid from now until Jan 31, 2014 and applicable only for pre-paid mobile consumers and residents of India.

The ‘60 Crores Tak Ka Recharge’ campaign is being launched across various mediums to ensure 360-degree activation. It will be supported by a series of ad-films starring none other than Ranbir Kapoor, Priyanka Chopra, MS Dhoni and Virat Kohli in 15-sec short commercials. These films are in true Pepsi style and bring alive fun moments that each of us can relate to…