Percept Activ executes Nerolac's Ek Shaam Mastani

Percept Activ, the Strategic Business Unit of Percept Sports & Entertainment, recently organized Nerolac's "Ek Shaam Mastani'- a power packed entertainment evening for selected painters from Lucknow and Kanpur. The event took place on 17th September, 2011 at Ravindralaya, Charbagh, Lucknow following a multicity Nerolac Preferred Painters' Meets (NPP) Pan India.

"Ek Shaam Mastani' was designed for the winners of primary sales incentive scheme under NPP program in Lucknow & Kanpur. While 450 painters were from Lucknow, Percept Activ organized the travel for the rest of the invitees from Kanpur. One of the most versatile bhojpuri superstar Manoj Tiwari was roped in to enthrall the capacity crowd. A scintilating two and a half hours performance by the superstar and his troupe dished out a memorable evening for 600 plus premium painters. Crafting a subtle brand connect through his presentations, the star did paint the painters in the color of entertainment.

Commenting Sanjay Shukla, COO - Percept Activ said, "Conceptualized, designed and executed by Percet Activ, "Ek Shaam Mastani' was a proactive initiative by Nerolac to engage the influencer category."

He further added, "Post the successful execution of NPP programs, Nerolac came back to us for an innovative idea of rewarding the Premium Painters who scored in the NPP program. Since our TG was from the bhojpuri belt, we crafted Ek Shaam Mastani with none other than the renowned Manoj Tiwari himself. The turnout at the event substantiates the effectiveness of our concept. Today clients always look for holistic solutions from agencies and we have developed our strength in offering a bouquet of realistic solutions from conceptualizing, designing, artist management to execution."

This program would be taken to other cities of northern belt between October ' December 2011. Percept Activ's flawless planning & execution assisted Nerolac in making the Shaam of the deserving winners truly Mastani.