Percept executes DLF's retail campaign

Percept Out of Home, a division of Precept Limited has bagged DLF's latest retail campaign account. The Great Shopping Extravaganza from the DLF'S Retail stable was launched in mid-July 2010 and ran through August 2010. Percept Out-of-Home was appointed as the OOH agency to execute their outdoor activities around the posh locales in Delhi.

Commenting on the success of the campaign, Sanjay Pareek, President, Percept Out-of-Home said, "We are happy to be associated with DLF'S Retail. The client brief was to create a buzz around their highly popular shopping festival. They wanted a presence around niche market locations in Delhi where their Target Group resides and also around the shopping venue. We conceptualized the campaign and used innovation at all the landmark sites to spread awareness for the festival thereby creating a strong impact with all shopping enthusiasts."

Percept Out-of-Home won the DLF Retail account after a stringent process of selection amongst multiple agencies. The agency's lateral thinking and seamless execution translated into heightened levels of awareness and incremental sales for DLF Retail in Delhi.