Percept H bags the business of Zee's Ditto TV

Percept H has won the creative duties for a new brand, Ditto TV, from the Zee Group. Percept H shot out 5 other agencies to pick up the mandate for this recently launched brand in the domain of OTT (over the top) television. Commenting on the selection, Manoj Padmanabhan, Head of Marketing, Zee Digital says "Since this is a new category in India, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept H was a winner in terms of understanding of the business and also in terms of crafting impactful creative."

Ayan Chakraborty, Chief Growth Officer, Percept H says "The team is excited to be working on this brand which is surely going to set a new trend in terms of media consumption in this country."

While this is the first time any of the media majors have invested in this technology in India, OTT TV globally is a proven and very successful format for on-the-go consumption of media and entertainment. Some of the leading players like Sky generate a significant amount of revenues through this channel.