Percept ICE executes Advisors Pact for Birla Sun Life Insurance in Thailand

Percept ICE, an SBU of Percept Limited, recently organized the Million Dollar Round Table (MDRT) convention for Birla Sun Life Insurance ' one of the top private life insurance companies in the country. The affluent convention took place in two cities of Thailand ' Chiang Mai & Bangkok from 14-17 July, 2011.

Birla Sun Life Insurance has been felicitating their advisors (insurance agents) who have achieved their targets at the MDRT convention from the last couple of years. In view of the fact that 2011 was the third and the last time at the same destination, inspirational ideas were thought of to make it a memorable moment. The MILLIONAIRE theme was chosen for this year. The idea was to make the advisors feel like Millionaires. The way they were treated, greeted and dressed for the occasion was all based on this theme.

Percept ICE executed the whole event in two phases - Pre-event & Event. To sustain the winning fever and excitement, various kinds of mailers and teasers based around the theme were designed and mailed to the advisors. They were also given a sack bag along with their tickets and passport. The advisors were first taken to Chiang Mai to witness the original Thai culture followed by a welcome dinner at Khum Khan Toke, a traditional restaurant in Thailand . The entertainment and the food served had the cultural flavor of Thailand .

The Gala Dinner was organized in Bangkok at the Centara Grand. The entrance of the Ballroom was designed like a vault and the fog screen projecting the Millionaire logo was astonishing. The main attraction of the awe-inspiring room was the stage which was made of LED blocks. It was designed by thoughtfully keeping in mind the lavish, elegant and niche look required for Millionaires. The pre-function area was full of activities such as a grooming area for men and women, a photo opportunity panel, saxophone players, dancing table hostesses, a champagne glass chandelier and entertainment acts such as the Cirque de Soleil. The graphics, the enthralling performances by the projection act, fantasy colors, the Tiffany Show followed by Rodney's Performance were incredible. The guests were also given gifts like bling chains, ties, cufflinks and rings. Red carpet interviews were also pre-arranged to enable the arriving guests to feel like a million dollar star.

Commenting on the successful execution of the Million Dollar Round Table Convention,Nazneen Karimi ' Business Head, Percept ICE said, "The challenge was to create an experience that would befit winners' achievements, considering that they have been to the same destination three times in a row. Every element including the pre-function area experience, the stage acts and the set designs reflected the Millionaire theme truly. The idea was to make them experience the life of "the rich and the famous' in the short span of 3 hours, hence we had saxophonists serenading them, to butlers serving them champagne. The Conference was clubbed with a Gala Night and hence the stage look had to be corporate while exuding a glitzy gala feel. For this, we used a LED driven stage with intelligently implemented graphics which kept changing from somber to glamorous throughout the evening."

The Million Dollar Round Table (MDRT) convention turned out to be a huge success for Percept ICE & Birla Sun Life Insurance. It was an unforgettable moment for all the advisors as they enjoyed their luxurious treatment as Millionaires throughout the event.

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