Percept Media rolls out 360 degree campaign for the launch of "News Express"

"News Express" being launched by Sai Prasad Media is a free-to-air channel and will operate in a High Definition (HD) format. It's a Hindi news national channel targeted at the Hindi speaking markets (HSM) of India. The channel is positioned as a platform which showcases the everyday politics of life. It reinforces a point that politics does not merely exist in our legislative and electoral structures but also exists in our society and our day to day lives. The tag line of the channel is "Khabar Andar Ki".

Percept Media has conceptualized planned and executed a 360 degree campaign for the channel from the launch to its sustainment in all the key centres across the nation. It has executed a mix of conventional & traditional media in their communication platforms. The campaign rollout includes Print, Electronic, OOH, Radio and Social media. It also will be executing interactive activation activities in multiplexes, malls & other high footfall centric locations. Other than the channel, Percept Media also does media buying for other allied businesses of SaiPrasad Media Group.

Mukesh Kumar, Editor and CEO, News Express quoted: "We were extremely satisfied with the effective media plan Percept Media presented to us for the Channel. It was quite transparent and had a strategic flow to it with the right media vehicles being used at key intervals. We were extremely convinced that the media plan and the modules used for the communication will help us in reaching the target audience nationally and communicate the channel's message prominently."

P.M. Balakrishna, Vice President, Percept Media added: "It was an exciting and a challenging task for us to conceptualise & execute the media plan and the campaign for "News Express". It needed a different yet effective media mix to communicate and position the channel at the right platform. We had put together the entire rollout in a very short span of time. We are glad that the client trusted us with our judgement and expertise and is happy with the results. We will be introducing various path breaking campaigns for "News Express" in the forthcoming months".