Percept One bags mandate for Madhya Pradesh Tourism

Madhya Pradesh Tourism Development (MPTD) picked Percept One as its official communications partner. This is expected to be three years contract with Percept One handling the full PR mandate for MPTD. The agency will administer strategic responsibilities across all communications corridor which includes media duties, chalking out publicity & marketing plan, content creation etc. The account was won following a multi agency pitch.

Madhya Pradesh is the heart of Incredible India in terms of richness and diversity of tourism destinations. In the last few years the Government of Madhya Pradesh has initiated a number of measures to position the state as the leading tourism state globally.

Speaking on the win, Nikhil Pavithran, Vice President and Regional Head, Percept One said: “Madhya Pradesh as a state has a great scope for tourism and we are delighted to be their Communication Partner. We have a very good opportunity to execute the media strategy for the tourism aspect of the state through our evidence-based integrated communication approach.

Apart from Madhya Tourism Development, Percept One's client folio includes brands like International Sporting event Asian Athletics Championship (AAC), Maharashtra Tourism Board, Transform Maharashtra an initiative by Chief Minister of Maharashtra etc.