Percept Profile bags PR mandate for "Red Mango'

Percept Profile has added another glittering feather to its illustrious cap with its recent acquisition of the PR duties for the popular all natural non-fat frozen yoghurt brand from U.S.A. ' "Red Mango'. Already established as a healthy food option in many countries, Red Mango offers 100% natural, non-fat & low fat, kosher and gluten-free frozen yogurts fortified with pro-biotic and is vying to create a niche for healthy food in the Indian Food and Beverage Industry.

With India as its focal point for the first quarter of the year, Red Mango has awarded the PR duties to Percept Profile which already has in its kitty the honour of working with iconic brands from the F&B industry of the likes of Le Meridian, The Intercontinental and others. Expected to create a broad and strong image of Red Mango in India, Percept Profile will deliver a 360º PR mandate to the client and thus position is as the game-changer product offering in the Indian market.

Ranked as #4 on Restaurant Business Magazines "Future 50" list of fastest growing chains in 2010, Red Mango has seen a phenomenon growth in 2010 with fully functional outlets in 147 locations and is planning to add 24 more outlets in the near future with a view on doubling the number of outlets by 2011-12.

On bagging the PR duties of Red Mango Rahat Beri, COO of Percept Profile said, "It's a matter of immense pleasure & pride that we will be associated with the India launch of Red Mango which is expanding its footprints in the field of Food and Beverage in the country. Adding a unique touch to product offerings, Red Mango caters to today's diet conscious consumer who wants to eat well & stay well. We will definitely help Red Mango touch more consumers with our cutting edge PR activities and initiatives."

The India head of Red Mango Rahul Kumar was cited, "We are extremely happy to have Percept Profile on our board & it will positively have an effect on our growing Indian footprint. Keeping the track record of excellent performance in mind, we finalized Percept Profile as the agency which will help us in creating a positive awareness of the brand in the country."