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Performics appoints Suhael Choudhury as SVP & Business Head, West

Digital and performance marketing firm Performics India has brought on board Suhael Choudhury as Senior Vice President and Business Head – West. She will report to Mayoori Kango, Chief Digital Officer, Performics & Resultrix.

Choudhury has 15 years of experience across integrated marketing, account management and business development. Till recently, she was Associate Director - Marketing & Campaign Management at AimiaInc, a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds.

In her new role, Choudhury will strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions.

Commenting on the appointment, Mayoori Kango said, “Suhael Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.”

On her new role, Choudhury said, “In my 15-year career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence, I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

Performics has seen significant increase in billings and revenues through new clients such as Airtel, Olx, and Zopper, to name a few. It has also set up a ‘Communications Planning Team’, which uses data to map the consumer journey from awareness to buying.

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