Performics assigned digital mandate for Zopper
Hyper-local commerce market place leader, Zopper, has awarded its digital mandate to Performics, which includes the full range of digital, including search engine optimisation (SEO).
Zopper is a local shopping e-commerce platform that allows consumers to choose from a wide range of electronics, mobiles, home appliances etc., all from local neighbourhood stores. It’s an India specific e-commerce model that wants to make the existing retailer ecosystem participate in the e-commerce boom and benefit from it. In a short span of one year, it has reached 22 cities with 15,000+ active retailers and millions of users.
On choosing Performics as the digital partner, Harneet Singh Rajpal, Chief Business Officer, Zopper, said, “Performics is long since been known for their superior digital capabilities and marketing expertise. They bring new elements to the game and their fresh innovative approach, enthusiasm and energy make them the vital partner for us. Their strategic framework and ability to execute with speed and accuracy has played a huge role, in us entrusting them with our digital mandate. We look forward to a rewarding working relationship with them.”
Commenting on the win, Tanmay Mohanty, Managing Director, Performics & Resultrix, said, “Localised commerce is only set to grow in India as consumers resort to the comfort of shopping from known stores, within a few kilometers of their home or office. This also gives them the benefit of speedy service. Zopper is an ambitious hyper-local market place and has huge plans of expansion in newer categories and towns and cities. With our superior digital capabilities and seamless play in content, data, communications and analytics, we will help them scale up effectively and reach out to newer digital audiences.”
Founded by entrepreneurs Surjendu Kulia and Neeraj Jain, Zopper combines the benefit of shopping at a local retail store with the convenience of online shopping. The company is backed by marquee investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors and has raised has raised over $27 million in venture funding so far.