Performics wins CRED’s digital marketing mandate

Performics India has won the performance marketing duties of CRED, a members-only club that rewards individuals for their timely credit card bill payments by providing them with exclusive offers and access to premium experiences.

CRED Spokesperson said, “CRED is a gated community of high trust individuals, with a mission to celebrate and reward creditworthy individuals. With an aim to increase financial literacy and expand our members-only club, we partnered with Performics for their expertise in performance media, automation, insights, and real-time optimization.”

Gurpreet Singh, Vice President, Performics India said, “We are delighted at the win. With our intent-based marketing abilities and strong data-driven approach, we look forward to establishing clear leadership for CRED. It is a sophisticated, select and exclusive loyalty programme, looking for deeper connections with the right audience. They are an ambitious future-first brand, and with our holistic offering at the intersection of marketing technologies, analytics & media, we will deliver impact and help scale up their business. Through our strengths in consumer analytics, we look forward to driving personalized, powerful, dynamic customer experiences for them.”