Peter England Launches ‘Great Fashion @999 National Campaign
Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. joins forces with the champions of Chennai Super Kings to celebrate the fashion extravaganza “Great Fashion at 999”. The latest campaign highlights the brand’s offering of different styles across categories starting from Rs 999. This consolidates the brand’s commitment to contemporary, smart, casual style at an attractive price point. The campaign features a new TVC released by the brand starring the maestros of Chennai Super Kings, Dwayne Bravo and Ravindra Jadeja along with the legend Mahendra Singh Dhoni.
The 30 seconds video puts the spotlight on the cricketing superstars engaging in a light hearted banter. The opening frame takes us backstage where we see Bravo in an assiduous mood readying himself for the upcoming shoot of the new Peter England Commercial. He seems determined to perfect his dialogue delivery, striving to refine his Hindi intonation while an encouraging Dhoni lends a helping hand. The video cuts to the final scene where the audience sees the three cricketing superstars looking top notch and dapper in signature Peter England ensemble as they enact their dialogue in a playful manner. The players are seen styled in understated, relaxed yet distinct pieces from the brand’s Collection. The campaign will be communicated through promotions on Hot Star, Print, Television and Social Media.
Commenting on the launch Manish Singhai, COO, Peter England said, “We are delighted to launch ‘Great Fashion at 999’ that has variety of styles to choose from. As a brand, we work towards creating exciting shopping experiences for our customers and with this elaborate offering at an incredible price-point, we are confident that we will hit the right spot. Our wardrobe solutions consist of trendy and contemporary styles which are perfect for every occasion”.
Quoting on the campaign, Vijay Joseph, Senior Creative Director, DDB Mudra Group said “When you say you have some truly incredible fashion picks at just Rs. 999, there’s little else you need to say. Leveraging its partnership with the Chennai Super Kings and putting the camaraderie M S Dhoni, Dwayne Bravo and Ravindra Jadeja share to work, the Peter England’s new Spring Summer collection film says just that: Fashion at Rs. 999. “
Building a legacy of path-breaking innovations in the world of great fashion, Peter England showcases a range of clothing which reverberates youthful- brilliance, picturesque prints with an alluring play of colors in both primary and muted palette. One can choose from a range of formal shirts, relaxed casual shirts, cargo bottoms, denims, graphic tees, polos, chinos, trousers and Indi-wear. Apart from mainline clothing the brand has an extensive range of Innerwear, accessories and footwear. High-quality construction, clean, ergonomic lines and a distinct casual feel are the hallmark of Peter England’s offering. The vibe is strictly about doing your own thing, at your own time while looking exceptionally fashionable. While versatility, comfort and style are paramount: the brand has a perfect get-up for all occasion – in the office, at a lunch appointment or during a night out.