Philips announced The World's first cinema proportion full HD 3D LED Pro TV

Shoppers were in for a surprise as they spotted new age security personnel moving in the Ambience mall atrium. Characters from "The gift' a short Sci-Fi movie came alive as, Philips the leading consumer electronic brand launched its flagship model Philips Cinema 21:9 Full HD 3D LED Pro TV with Ambilight at Reliance digital, mega consumer electronic outlet in the city today. Also inaugurated today was the exclusive Philips Blue Lounge which showcased the Philips Cinema 21:9 TV along with 3D Blu ray players and home theatre systems.

The ultra wide TV with Perfect Pixel HD engine and LED Pro matches perfectly with the 21:9 movie format and comes to life with immersive Ambilight and 3D. There would be no annoying black bars and no loss due to unutilized screen space. With Ambilight surrounding your screen, it seems even wider, giving you a more intense movie experience. All cinema lovers will be able to enjoy 3D experience from 14th ' 30th January 2011 at the Philips blue lounge set up inside the Reliance digital at Ambience Mall, Gurgaon.

Philips TVs has recently launched their new range of LED, LCD & Ultra Slim TVs and now with this flagship product ' Philips TVs not only aims to pioneer a new category in the premium TV market; but also focus on the pulse of the Indian market and cater to their demand of a more fulfilling movie experience at home.

Neeraj Sethi, Chief Operating Officer - Philips Televisions in India, PE Electronics Ltd, said "We are glad to associate with Reliance Digital, which is one of the most sought after consumer electronic outlet in the city and look forward to many more such fruitful associations together. Cinema 21:9 is a world class home entertainment experience, through this activation we aim to reach high end Indian consumers who love movies and would appreciate and enjoy unmatched cinematic experience in the comfort of their home."

Kaushal Nevreker ' VP and Business Head - CE & HA, Reliance Digital said "We are glad to associate with Philips for this unique event. Cinema 21:9 is undoubtedly a breakthrough innovation and we are optimistic that this product and promotion is bound to create a revolution in the Home movie viewing experience."

Philips Cinema 21:9 boasts of a 21:9 widescreen aspect ratio and Ambilight Spectra 3 technology which is exclusive to Philips. These features along with the Full HD 3D option give you a truly immersive 3D movie experience. The TV also has other unique features like 2,560 x 1,080 resolution, 400Hz & Perfect Natural Motion for ultra-smooth Full HD movies & Philips Net TV with Wi-Fi that allows you to wirelessly enjoy the online world.

The Ambilight Spectra 3 intelligently casts a glow of light around the back of the screen for an even bigger movie experience. For the first time, Ambilight can even adapt to different wall colours. Moreover, one can hear cinematic audio, just as the filmmaker intended.

Philips Cinema 21:9 is a cinema proportion 3D TV, that lets you enjoy movies the way they're meant to be seen in the ultra-wide 21:9 movie format, plus glorious Full HD 3D.

Philips Cinema 21:9 will soon be available at flagship stores of Philips, at large format retailers and select premium outlets across NCR.