Philips Avent with Momspresso launches an eye-opening film based on a social experiment with new parents

Philips Avent recently teamed up with Momspresso.com, to carry out a fun and insightful social experiment featuring young parents discussing their roles and woes in parenting, the #ParentYourWay  social experiment found that while dads are doing their best, they still want to learn and do a lot more for their family but there is not enough support system for them.

The #ParentYourWay film showcases the participating young couples answering questions about their roles in parenting when the dads realize their wives do a major chunk of the heavy lifting. The film finds that moms when faced with parenting queries reach out to mom, friends, mom groups, Office colleagues, and Online mommy groups while for dads it's only their wife, or Internet (which is overwhelming)

The dads endearingly suggest that they want to go the extra mile to care for the babies and help their wives too! The adorable reactions from the dads combined with the understanding smiles and words from their wives make for the perfect reflection of the co-parenting experience.

Vidyut Kaul Head Personal Health, Philips India Subcontinent, said, “At Philips Avent, we understand how quickly the family dynamic is changing. New-age dads are more than eager to do a lot more, from feeding babies to tending to kids when they’re sick. To help dads get the right information from a trusted source, we are hosting parenting boot camps with experts allowing them to gain the skills needed to be the daddies they want to be! These exciting boot camps not only educate dads but encourage them to #ParentYourWay which, invariably, is the best way. We are delighted to have Momspresso.com join hands with us and help us connect with so many moms and dads through such a heart-warming film.”

An extension to the #ParentYourWay campaign, Philips Avent also hosted a Bootcamp focusing on co-parenting for parents along with Momspresso.com. Held at the Westin, Gurgaon, the event was chock-full of engaging activities and an informative panel discussion. In an engaging discussion, with a Paediatrician, Lactation consultant, and a group of inquisitive fathers, mothers, and even pregnant couples address questions on breastfeeding, and daddies' role in burping, feeding, and swaddling. The event was a massive success and garnered a reach of 2M+ on Instagram.

Speaking on the event, Prashant Sinha, Co-founder & COO of Momspresso.com, said, “At Momspresso.com, it brings us joy to connect women with the brands that add meaningful value to their lives and make their journey more beautiful. #ParentYourWay with Philips Avent gave us this and a lot more. At the end of the event, we had happy parents, empowered with new skills and information, to parent their way as a team. We could not have imagined a better outcome!”

The social experiment and supporting event were a second leg to Philips Avent’s #ParentYourWay campaign which was launched on Mother’sDay earlier this year to create conversations around the importance of breastfeeding and how parenting is about trusting your instincts. The brand also held a Dad’s Bootcamp in May where guest speaker Yuvraj Singh spoke about his ongoing parenting journey to inspire parents.

About Philips Avent Campaign: Philips Avent campaign #ParentYourWay is there to encourage and empower all the parents to be confident of their own methods and believe that as a couple, they are doing whatever is best for their child. The notion and thought behind this campaign focus on the importance of breastfeeding while reassuring that we at Philips believe in you as a parent. Philips Avent thrives to support all the parents in their parenthood journey through meaning innovations that enables to bring out their best version as a parent