Philips Garment Steamers Brand Campaign #Silvatein Mitaye Pyaar Se

When it comes to buying the best clothes for yourself you don’t blink twice, right? But when it’s time to clean and iron them you often struggle with the labels and tags. You worry whether they’ll come out in the as-good-as-new state afterwards, isn’t it? Well, fret no more and give your clothes the care they deserve with Philips Garment Steamers.

Philips is not just a company that has been manufacturing household appliances for decades, Philips is an organization that has dedicated itself to innovate and create solutions that make our lives simpler and better. And the Philips Garment Steamer is no different.

Your delicate and expensive garments require extra attention and special care. They need to be sent to the dry cleaner for cleaning and ironing. But that’s a thing of the past. Philips Garment Steamer is the perfect solution for ironing your delicate garments at home without the risk of burning or ruining them. It smoothens out the creases and steams even the most delicate of garments with love.

So, be it your green georgette gown, that maroon silk dress you love or your husband’s dapper, 3-piece designer suit, don’t run the risk of burning them, instead, use the Philips Garment Steamer and treat your clothes with a little love and a whole lot of care.

This latest campaign from Philips aims to create awareness about the Philips Garment Steamer, make people re-evaluate their existing ways and switch to something more convenient, something that knows and understands what their delicate and expensive garments really need.

The brand campaign comprising two digital films has been conceptualized by Ogilvy Gurgaon.

Kapil Arora, President, Ogilvy North: Ironing clothes is one of those household chores that receives little attention and even less love. How does one change that? For starters, with a product that’s a show stopper in terms of engineering and design. Follow that with a campaign that invests emotions into this chore and raises it to the higher plank of ironing out differences with love. I think the line ‘Silvatein mitaye, pyaar se’ has the potential to go places. Politics, sports, international disputes… it’s just so relevant to so many current scenarios

Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent: We at Philips believe that, “Silvatein kahin bhi achi nahin lagti, Na aap par aur na hi aap ke kapdo par” and that’s the reason we are here with an efficient, effective and economical solution for the care of your special, delicate and favourite clothes with a very relevant message, especially in this day and age, ‘Silvatein mitaye, pyaar se’.

CREDITS

Client: Philips

Agency: Ogilvy Gurgaon

Sr. Creative Director: Divya Bhatia, Gaurav Nautiyal

Account Management: Atif Rahman, Chandini Ahuja, Soumyabrata Banerjee

Planning Team: Vandana Nath, Aakriti Goel

Production House: Gulliver Films

Director: Parikshit Vaidya

Producer: Anshuman Chatterjee