Philips to help beat the heat with ‘Philips Fresh Express’
In line with its commitment to improve people’s lives, Philips Kitchen Appliances has launched a mega initiative - Philips Fresh Express to draw people’s attention towards the need for nutrition this summers, not just for themselves but also for those who are less privileged.
As a part of this initiative, the Philips Fresh Express - a mobile van equipped with Philips juicers and fresh fruits - will visit places like NGOs, senior citizen homes, urban slums and government schools to provide people with a glass of healthy juice. Radio Mirchi – a partner in this activity – will drive awareness through its popular shows & will engage with listeners to come up with the suggestions on the route that Philips Fresh Express should take.
This activity kick started on June 7 and will continue through the heat wave till June 16, 2018 & aims to directly reach & refresh thousands of people across 5 cities including Delhi NCR, Mumbai, Kolkata, Pune and Bangalore. Philips Kitchen Appliances aims to reach millions of others through radio & spread awareness about the need for nutrition in this season.
Commenting on the occasion, Ratnam, President- Personal Health said, “With Philips Kitchen Appliances, we have always tried to create meaningful innovations. This is another one in the same league – through Philips Fresh Express, we aim to draw everyone’s attention towards the need for nutrition in this weather, not just for themselves, but also for others. This is a small step that Philips Kitchen Appliances is taking to help a few thousands, but our aim is to inspire millions others to make this a nutrition movement.”
Nitin Singh, Regional Director (N & E), Radio Mirchi, said, “Mirchi has always believed in spreading joy and happiness through engaging content & activities. The initiative completely resonates with our belief. As mercury hits its peak this month, we are proud to be a part of this noble cause of keeping everyone healthily hydrated.”
In addition to the on-ground campaign, this initiative is also being promoted on Philips’ and Radio Mirchi’s social media channels including Facebook and Twitter.