Pickrr's ‘Khushiyon Ki Tarakki’ highlights the importance of family bonding
Pickrr has extended its the festive spirit by launching the new ad campaign 'Khushiyon Ki Tarakki'. Conceptualized by its in-house team, the company has come up with a captivating ad in its own unique way to appeal to the native sentiments of celebrating the festive together.
The beautiful film encapsulates how Pickrr's logistics services has been enhancing the lives of small businesses in India. The ad opens with a heart-warming scene where a small girl is waiting for her father to fulfil his promise on Dussehra. The ad underlines the frustration of a business owner who is caught in daily business operations, unable to spend time with loved ones, missing out of memorable experiences.
The short video beautifully captures the essence of how business owners can simplify logistics operations and scale business by signing-up with Pickrr.
Pickrr's Co-founder & CMO Rhitiman Majumder said : "We are delighted to have created this heart-touching short story 'Khushiyon Ki Tarakki' that beautifully resonates with our overarching values; delivering growth to our partners by simplifying logistics. The campaign is based on an insight that SMB owners end up missing out on family time as business hours increases during festive season. We work as a virtual supply company for all our sellers making sure families come together and celebrate the festivals.”