&pictures and TheSmallBigIdea launch &Charades

Digital first branding agency, TheSmallBigIdea (TSBI) along with &pictures, Naye India Ka Blockbuster Movie Channel, has created a first of its kind campaign by taking the contemporary Bollywood game, Dumb charades online and has launched a unique and interactive property, ‘&Charades’ on Instagram.

As social media continues to be the current favorite content consumption platform, &pictures presents a unique concept to enthrall audiences on this new age media platform. Staying true to its promise to give creative digital solutions and curating diverse campaigns for its clients, Team TSBI has yet again come up with a distinctive property- &Charades.

Exclusively designed for &pictures’ Instagram, &Charades will have a series of interactive videos releasing every alternate day that will feature a host enacting popular Bollywood films along with graphical clues. This will not only get the audiences intrigued, but also make them come back and look forward to the next clue. The audience can participate in this exciting game by guessing the movie name in the comments using the hashtag - #ANDCharades.

Commenting on this initiative, Mr. Harikrishnan Pillai, Co-founder of TheSmallBigIdea says, “A Bollywood lover on social media is exposed to a plethora of content. We have been managing the social assets of &pictures for the last 3 years and have lived this journey very closely. We wanted to take the content experience to the next level. Dumb Charades is a widely accepted Bollywood game format and we took it online in a visually interactive and appealing way. &Charades defines the ethos at TheSmallBigIdea- a small, simple idea which has the potential of making a big impact.”

TheSmallBigIdea has created a distinct identity for itself by curating diverse campaigns for its clientele that includes Zee Entertainment Enterprises Ltd., Viacom 18, Principal India and Seychelles Tourism among various others.


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