&pictures HD to launch '&HD Exclusive' on 18th August

Celebrating its second successful year ‘&pictures', India's premium mass Hindi movie channel, has emerged as the one-stop-destination that offers a fabulous movie viewing experience for its younger audiences. With an envious library of the finest movies from around the world, the channel has always endeavoured to provide innovative and engaging content to the viewers. Commemorating its second year mark, &pictures is also launching a prime property ‘&HD Exclusive’ from 18th August on &pictures HD at 8 PM onwards.

A pioneer in its genre of Hindi movies, the channel emerged as the most favoured movie channel that delivered innovative and ground-breaking campaigns throughout the year. The channel devised a one-of-a-kind LIVE interactive initiative ‘AAMIR AND YOU’ where audiences got an opportunity to speak to the superstar, Aamir Khan, during the telecast of his unreleased film ‘Chale Chalo’. The channel also premiered the biopic of the brave whistle-blower ‘Manjunath’. To woo audiences during Valentines, &pictures launched a successful campaign to promote the television premiere of Lunchbox. In a bid to enthuse its varied audiences, the channel launched ‘Bond Nights’ and its success opened many interesting promotional avenues for Hollywood flicks.  The channel continued with its innovative programming by premiering ‘Beyond All Boundaries’ during the month of cricket World Cup. 

It also received massive success with its out-of-the-box campaigns for the Television Premieres of commercial blockbusters, Haider and Khoobsurat.

Beginning this quarter and building on its brand promise, &pictures will showcase bigger and better movies for its audiences. The channel is all set to host a distinctive bouquet of World Television Premieres of some of the latest films like Dil Dhadakne Do, Tanu Weds Manu 2, Bangistan, NH10, Badlapur amongst many. Other than this, the channel is also gearing up for more interesting varied content in the second half of the year.

On the occasion, Ruchir Tiwari, Business Head Hindi Movie Channels, ZEEL said, “It has been a fantastic journey for us at &pictures.  Celebrating the second anniversary of &pictures, we are launching a unique offering ‘&HD Exclusive’ for our valued viewers. The premiere property on &pictures HD will showcase films that have been carefully handpicked and will be available exclusively only for its audiences.”
“The channel’s consistent growth motivates us to do better and with a line-up of interesting television premieres in the coming months, we aim to continue our efforts to keep entertaining our audiences,” he ends.