&pictures invites viewers to meet the crazy 'Dil Dhadakne Do' family!

&pictures, India’s premium mass Hindi movie channel, known for its interactive and innovative programming is all set to provide its viewers an once in a life time opportunity to meet the coolest, craziest ‘Dil Dhadakne Do’ family. &pictures along with Excel Entertainment are coming together in promotion of  the theatrical release of much awaited film which is releasing on 5^th June. Adding an innovative take on their partnership, &pictures has created an interesting platform for audiences to meet their favorite stars - Anil Kapoor, Shefali Shah, Priyanka Chopra, Ranveer Singh, Anushka Sharma, and Farhan Akhtar . 

Slated to be one of the most impressive film and television integrations in recent times, &pictures invite viewers to share the fun side of their familes. As part of the ‘Crazy Family Contest’ all they have to do is take loads of crazy, funny family pictures and whatsapp it to the &pictures number (08879763807) along with their name and the city they hail from. Shortlisted lucky winners will get a chance to hang out with the ‘Dil Dhadakne Do’ starcast as they tour cities in India for the promotion of the film.

Excited to meet the audience, the gorgeous Priyanka Chopra beamingly appeals, “We are coming to your city to meet your family”.

Excel Entertainment’s Ritesh Sidhwani commented, "The contest is an interesting integration aimed towards finding families who are as much fun as our Mehra Family. Also, this will be our first association with & Pictures and we look forward for many more in the future."

Directed by Zoya Akhtar, "Dil Dhadakne Do" is produced by Ritesh Sidhwani & Farhan Akhtar and is a comedy-drama set on a cruise ship. A bittersweet story of discovery, self-discovery and rediscovery. With a brother-sister bond at the core of the story, it is at once a riveting emotional drama, a comic look at relationships and a meditation on the true meaning of family.

In addition to this, the viewers are in exceptional treat as &pictures has also exclusively acquired excel entertainment’s iconic titles such as Dil Chahta Hai, Lakshya, Don and Don 2 in their library.