Pilgrim launches brand campaign in partnership with MyFroyoLand

D2C beauty & personal care brand Pilgrim, recently announced their collaboration with premium frozen yogurt brand MyFroyoLand for their latest brand campaign. The brand campaign promotes Pilgrim’s newly launched Lip-Care Range. As part of the campaign, MyFroyoLand will be serving bespoke PilgrimXMyFroyoLand flavors in their outlets across India to promote the exciting new flavors of the lip range.

Customers can buy the exclusive PilgrimXMyFroyoLand yogurt flavors- blueberry, peppermint, and bubblegum at all MyFroyoLand stores across the country. They will also be able to engage in fun in-store activities and giveaways arranged at all outlets. This promotion is applicable to 10 cities including Mumbai, Bangalore, Kolkata, Pune, Chennai, Ahmedabad, Jaipur, and Hyderabad. Pilgrim has also roped in food and lifestyle influencers for the campaign who will be visiting select outlets to try on the exclusive yogurt flavors and share their experiences. 

Anurag Kedia, the co-founder of Pilgrim, added “We are elated to kickstart this campaign with MyFroyoLand for the launch of our new lip care range. We truly feel that this clutter-breaking collaboration will offer a never-seen-before visual and flavourful treat with skincare. We look forward to working with their dynamic team and disrupting this industry with their support”. 

This extensive lip care range is a part of Pilgrim’s Secrets of Seville, Spain range. The key ingredient of this range is Squalane which is derived from Spanish olives. Squalane is beneficial in treating dry and chapped lips and has the ability to lock moisture in, leaving skin beautifully moisturised and healthy. These Squalane-based lip formulations also include Pomegranate Extracts, Shea Butter, and Cocoa Butter. The squalane range, launched in March 2022 contributes 10% to the total revenue with major demand coming in from Maharashtra and Delhi.