Pink Lemonade Elevates Titan’s Communication
Pink Lemonade, one of the city’s leading creative and communications agencies, has recently conceptualized and executed an engagement campaign for Titan. The extensive college campus recruitment program, Titan Elevate, was carried out through both online and offline channels. The success of the campaign has resulted in the agency being selected as Titan’s Social Media agency partner for the HR division.
The recruitment campaign spanned 10 universities all over the country. In line with the campaign theme of Elevate, Pink Lemonade created targeted messaging centered around the concept of scaling to greater heights in one’s career. The message was brought out through creative copy (using metaphors) and relevant visuals. Further, the campaign logo was extended and incorporated into many collaterals as an engaging visual element.
Considering the young demographic, Pink Lemonade zeroed in on Social Media (Facebook in particular) as the perfect platform to promote the campaign. Further, a series of interactive contests were conceptualized for the month-long recruitment campaign. Pink Lemonade also targeted students by disseminating content through offline channels (using collaterals such as standees, posters, banners, flyers) across college campuses.
Vasudha, Assistant Manager - Talent Management at Titan Company said, “The engagement campaign was a big success. We were extremely happy with the creative output of the Pink Lemonade team. We especially appreciate their active involvement at every stage of the campaign, making sure it ran as smoothly as possible. We look forward to a long and positive association with Pink Lemonade!”
Speaking about the campaign, Pink Lemonade Founder-CEO Tina Garg said, “Titan Elevate is a campaign we’re extremely proud to showcase. Today, Social Media is the perfect place to tap into the youth segment, and so our marketing effort was geared towards creating and promoting content on Facebook. With a host of engaging contests, we managed to reach out to a wide audience base, ensuring the success of the campaign.”
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