Pink Lemonade launches #FreedomatPL campaign this Independence Day

Bangalore based Pink Lemonade, a content, design, and communications agency has launched #FreedomatPL campaign, as a mark to erase biases and stereotypes for a purpose driven economy this Independence Day. Companies world over are making a paradigm shift to the purpose economy – one that goes beyond profits and works towards the bigger picture. Studies have also revealed that consumers are now more inclined to opt for brands that are associated with a socially relevant cause – those that work to make a difference. In this effort, Pink Lemonade has conceptualized and created an impactful campaign that forwards its commitment to the purpose economy.

In times of growing intolerance and nation-wide tension, Pink Lemonade has stepped forward to initiate change through the #FreedomAtPL campaign. The idea is to create awareness of the need to be free from stereotypes, and biases, especially those that are impacting the very fabric of our country.

Tina Garg, Founder & CEO of Pink Lemonade said, “There’s just too much negativity now-a-days. This is not the India I grew up in. The need of the hour is to sensitize people around such topics. We want them to realize that the smallest of things can build up and turn into a massive movement, and this only harms the country. There is no end to hatred. So the change has to begin with every person; that’s the thought we want to bring out through this campaign.”

The campaign, comprising video and social media creatives, aims to awaken citizens about their role in uniting India again

Twitter : https://twitter.com/PinkLemonadeIn/status/895984857158893568

Facebook: https://www.facebook.com/pinklemonadeindia/videos/1424469610972261/

YouTube: https://youtu.be/Fp01SI05m1g