Pinterest launches Idea Pins - multi-page video format

Image sharing social platform, Pinterest launches a new product called Idea Pins - a multi-page video format for creators. The tool has been launched in the India, US, UK, Australia, Canada, France, Indonesia, Germany, Austria, and Switzerland.

Idea Pins makes it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest. Idea Pins is an evolution of Story Pins. Creators will have access to a suite of new publishing tools including, video-first features, fresh editing tools and updates. 

Idea Pin now includes the features:

  • Video recording and editing for up to 20 pages of content
  • Voice over recording so creators can add their own personal voice
  • Music selection by Epidemic Sound
  • Ghost mode transition tools
  • Detailed pages for instructions or ingredients
  • Interactive elements like people tagging and stickers
  • Multi-draft save so creators can publish more ideas
  • Export options to share content beyond Pinterest
  • Topic tagging, a publishing feature that helps connect content to relevant interests
  • The Creator Code - content policy

All Pinners will see Idea Pins from creators they follow right at the top of their home feed. These following streams give Pinners a new way to see fresh content from creators they follow and discover new creators to engage with. 

The company is also showing Idea Pins in more places, including search, the Today Tab and the top of creator profiles. Idea Pins will be displayed in this special full-screen stream view, designed to engage and inspire Pinners.

In addition to the new Creator Code, moderation features and the content claiming portal which was announced last month, the app is also building tools to help creators build their presence on Pinterest by focusing on published content (like Idea Pins).

Along with this, there are new updates to Analytics that will help creators learn what content resonates with their audience. A new Followers and Profile Visits driven metric will show creators how their Idea Pins have driven deeper engagement with their account. This update has also made it easier for users to access other important engagement metrics like saves, comments and reactions, all of which affect creators' content distribution.

 

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