Piramal Finance encourages Bharat to welcome Ganesha

Celebrating the joyous occasion of Ganesh Chaturthi, Piramal Finance wanted to look for a way to connect with Bharat and help audiences start the day with a true festive spirit and get an auspicious start to new beginnings.

Digital agency, BC Web Wise came up with an immersive AR filter that enables all of Bharat to welcome Ganeshji in their homes or offices. The #JaiShriGanesh filter allows users to simply tap to place Ganeshji in their surroundings, resize for perfection, and share the photo or video with their networks.

Sonali Banerji, Creative Director, BC Web Wise, adds, “Ganesh Chaturthi is one of the most joyously celebrated of festivals, since it brings with it great times with family, great food, and lots of joy and togetherness. With this filter, we wanted to be a small part of the celebrations by allowing people to bring Lord Ganesha into the spaces that are important to them. While not everyone may be able to bring home an idol, this way, everyone can cherish the blessings in their own personal spaces!”