Pitchfork Partners to drive brand outreach for Integrow Asset Management
Integrow Asset Management, a real estate-focused asset management firm that looks to enhance value for stakeholders by bridging the vision of sustainable democratization of real estate with confidence, energy and integrity, has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor.
Pitchfork Partners will drive the brand outreach for Integrow Asset Management, support its business growth and strengthen the brand narrative.
Integrow’s focus is to become an institution with a multiplicity of thematic funds and to create platforms for managing a diverse portfolio of real estate assets. Its senior leadership team comprises six experienced professionals with a variety of skills and a collective experience of 100 years spanning real estate, funds management, deal structuring, managing the ecosystem and risk management. The leadership team comprises Ramashrya Yadav, Abhijit Das, Rahul Somani, Srikanth Iyengar, Vijay Mohta and Jayesh Kariya. Together, they are adept at pushing the Integrow philosophy of Active Decision Making & Active Portfolio Management. Integrow Asset Management has floated its first fund, the Integrow Real Estate Special Situation Fund, based on the principle of formulation, implementation and investment into clearly defined exit paths for maturity of assets.
Ramashrya Yadav, Founder and CEO, Integrow Asset Management, said: “We want to create a premier real estate asset management institution built on trusted partnerships, value creation and sustainability. We want to transform the business of asset management and real estate development through a unique combination of transparency and alpha generation through decisions we make in crucial areas. Integrow aims to be a real estate platform for various forms & formats of real estate eventually benefiting all stakeholders. We aim to drive our brand narrative by leveraging the expertise of Pitchfork Partners, which has a proven track record, understands our message and shares our values.”
Jaideep Shergill, Co-founder, Pitchfork Partners, added: “We look forward to a great partnership. Integrow has a brilliant grasp of the real estate market. With its commitment to sustainable projects, coupled with the power of technology, we believe it has an edge over others in the sector. We are privileged to partner with such an innovative company.