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PivotRoots Raises Series A Funding from KCP Capital

PivotRoots, a data and technology-led digital marketing agency, raised an undisclosed amount in its Series A investment from Dubai based KCP Capital.

The funds will be used to build proprietary tech and a stronger international presence over the next 12 to 18 months.

Set up barely 2 years ago in 2016, PivotRoots, headed by Shibu Shivanandan, Hetal Khalsa, and Dhruvi Joshi, has seen a rapid growth in its roster of clients that includes brands like Amazon Prime Video, Disney, ICICI Bank, Pidilite and Swiggy among many others.

PivotRoots, this year, has also expanded its operations across the MENA region with a newly formed team operating out of Dubai, where it has already acquired clients that include Emirates NBD, Kaya Skin Clinic and National Bank of Kuwait.

We want to be the fastest growing MarTech agency,” said Mr. Shibu Shivanandan, Founder & Managing Director, PivotRoots. “Our growth has been exponential over the last two years & we believe that pioneering MarTech is the way forward in the digital hemisphere. Hence, this fundraising will help us invest in a team who will build platforms & solutions attuned to help us grow faster. This team will also work on tools automation and ML-based solutions to achieve our vision. Additionally, the funds will help us expand internationally in growing markets especially in Southeast Asia.’’

Commenting on this, Mr. Kamal Tayara, Founder & Managing Partner, KCP Capital, said “We are very excited to partner with PivotRoots. They are one of the most passionate and fantastic bunch of people I have come across. Their vision is clear, and they have the drive to grow.


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