PIX gets into leadership position

The following information for SEC AB - 15 to 44 years in 6 Metros during Prime Time (20.00 hrs to 23.59 hrs) demonstrates PIX leadership in the genre (Week 47: PIX beat Star Movies in Prime Time, Week 46: PIX beat Star Movies and HBO in all day; PIX beat Star Movies in Prime Time & Week 45: PIX beat HBO in Prime Time; PIX was no. 1 in all day slot)

The channel has consistently over delivered on expectations with blockbusters like The Hurt Locker, Oliver Stone's South Of The Border, Slumdog Millionaire, Michael Jackson's concert film This is It, and Push.

The channel is recognized for its unique and innovative initiatives to promote its "star' titles e.g. last month with reference to Oscar award winning film "The Hurt Locker' premiering on the channel, it tied up with the local Bomb Detection & Disposal Squad in the metros to honor the efforts taken by the BDDS in protecting our country. Through this initiative, the channel provided them with a platform to help them share their real life experiences and help our people recognize the efforts they put in to keep the people safe in their city.

The channel will be beginning the New Year with a bang literally thanks to its recent exclusive partnership with Sony Pictures Entertainment through which it will get Indian television premiere rights for exclusively telecasting all the new movies released worldwide by Sony Pictures Entertainment. All said and done, the channel is well on its charted path to success!