PIX initiates interactive mega premiere to promote 'Men in Black 3'

Sony PIX has always been amongst the front runners when it comes to promoting and marketing their brand, be it their campaigns or movie premiere promotions. This time around, Sony PIX is carrying out a 360 degree marketing campaign to promote the premiere of the sci-fi film Men in Black 3, airing on the channel on 10th March 2013 at 1 PM & 9 PM.

With promotions across mediums such as print, online, OOH and television, PIX has come up with a very innovative and interactive way to interact with its viewers. Sony PIX will engage viewers through the ‘First Interactive Mega Premiere’ in the social media space. The Sony PIX twitter handle (@SonyPix) will appear during important scenes in the film to engage with viewers through LIVE conversations.

This is not all! Sony PIX has also come up with a very innovative social media campaign ‘Anti Alien Day’ to be celebrated on March 10, 2013 as a build-up to the television premiere of the film. To thrill and engage Hollywood buffs across the country, PIX has created dialogue on its Facebook page (https://www.facebook.com/SonyPIX) with different alien characters that represent various social evils in our society. These aliens have been christened with names like ‘Red Spitterus’ for those who choose to paint the town red with their spitter-splatter amongst other identified aliens that include ‘Screamers Extremus’, ‘Drinker Stinker’, ‘Go Now-here-us’ and many more.

N.P Singh, Chief Operating Officer, MSM said, "We are in a digital era where consumers have adopted to media on the go. At Multi Screen Media we always believe in championing pioneering initiatives. As a trend social media has beautifully complemented television viewing in the new digital world. Television is a broadcast medium and conversations around such broadcast resides heavily in social media. Sony PIX is creating an opportunity for interactive conversations during the mega premiere of MIB 3. This First Interactive Mega Premiere is a unique initiative to engage with viewers during the television premiere of MIB 3 this Sunday on Sony PIX.” 

Saurabh Yagnik, Business Head, Sony PIX added, “ We broke the MIB 3 campaign by announcing 10th March (the premiere date) as “Anti Alien Day” with funny and quirky messages about eliminating aliens (people who are a nuisance in society) from our lives. We have taken this further by creating live interactive conversations with our viewers on Twitter during the airing of the premiere. We are promoting and inviting our viewers to engage with us on Twitter on 10th March and let us know the best moments in the movie and their feedback while MIB3 would be on air. This initiative is the FIRST INTERACTIVE MEGA PREMIERE property on air. We look forward to an exciting engagement with our viewers during the premiere of MIB 3 at 1pm this Sunday.”