PIX's TV media mandate goes to Media Vest-Mumbai and Print media mandate goes to Zoom Advertising

In what can be described as another note in its symphony of wins, Media Vest's Mumbai office and Zoom Advertising has bagged the media mandate of English movie channel PIX. Both the Agencies will handle all the media planning activities for the channel. Media Vest will handle television, radio and Zoom Advertising will handle only print.

MediaVest Worldwide is part of Starcom Media Vest Group. Starcom MediaVest being ranked one of the largest brand communications groups in the world. MediaVest will handle the operations for PIX in Mumbai.

Commenting on their recent development, Dinesh Rathore, VP MediaVest, Mumbai said- "Pix is one of the leading channels in India that provides excellent English content to the viewers. It has been broadcasting great content to the viewers consistently over the past few years. We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, and thereby providing simple, real-time and meaningful solutions. We are excited to be working with the brand and believe that this partnership will translate into a success story for the brand."

Zoom Advertising is an agency driven by highly motivated young individuals who are dedicated in creating, planning and handling advertisements effectively for our esteemed clients. The agency became operational in 2004 and within a span of 3 years it managed to get INS Accreditation.

Elated on their recent success, Chirag. R. Barasia, Proprietor- Zoom Advertising commented "Though being an evolving agency we have established ourselves as a formidable agency in print action, so we take great pride in the way which PIX has put immense trust in us. We are also excited in bagging their print AOR & media buying duties which is a challenge and an opportunity for us to connect them to wider print options. We are extremely positive on our media buying capabilities & thus we will strive hard to ensure PIX achieves significant progress & Success in their print portfolios. Similarly, PIX has given us a big boost to venture out in exploring & implementing other media opportunities for them & our other client"