Pixelfox Wins Social & Digital Media Mandate for Liebherr Appliances India

Liebherr Appliances India, the German manufacturer of refrigeration and cooling appliances for domestic and commercial sectors, has assigned its digital communication mandate to Pixelfox — a Mumbai-based holistic digital marketing agency. The agency has won the account post multiple agency pitches.

Liebherr has been an innovative refrigeration appliances brand which manufactures refrigerators and freezers in four countries for private and commercial use, apart from the plant at Aurangabad, which takes the count of manufacturing units to five. The divisional controlling company is Liebherr-Hausgeräte GmbH in Ochsenhausen (Germany).

Pixelfox has been assigned to drive the digital and social storytelling around the brand’s reputation of bringing optimal preservation and fun to the Indian kitchens. The agency is ecstatic to be assisting Liebherr Appliances India in delivering the brand's promise of illuminating inspiration with its extensive product range to the Indian audience in the digital domain, ranging from social media creatives and content to ORM services and paid promotions. The agency will also develop creative ideas for Indian, seasonal festivities.

On awarding the mandate to Pixelfox, Pradipta Roy, Manager of Marketing at Liebherr Appliances India, commented, "We at Liebherr are confident that this association will definitely help us in making our brand more intriguing and relevant to all our existing and potential consumers in the digital landscape.”

“We’re ecstatic to partner with Liebherr Appliances India as their digital partner, to expand and propel the perception of their brand and the role they can play in the recovery as the economy gradually reopens. Our foxes are ready with their sleeves rolled up!”, said Krutika Vernekar, co-founder of Pixelfox.

Amit Damani, the co-founder of Pixelfox, adds “We’re thrilled to be on board with Liebherr’s digital and social communication journey. With social media at the epicenter of our lives, we’re keen on positioning Liebherr Appliances India at the forefront. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions!”