Planet Marathi OTT leads the Marathi Entertainment in 2022

The year 2022 was the year of Marathi entertainment, as the industry produced an incredible volume of groundbreaking theatrical and web content. A large percentage of these releases were from Planet Marathi alone, which owned the space with breakthrough content, OTT innovations and business integrations. 

Being the only OTT that exclusively streams Marathi content worldwide, Planet Marathi OTT dominates the Marathi OTT market. Streaming across 60 countries plus, the OTT grew from launch till date, amassing 9 lakh Marathi audiences across the world.

The content slate voraciously expanded throughout the year with releases like Anuradha, Badlee, Mein Punha Yein, Raanbaazaar, Sahela Re, June, Sumi, Athang, Baby On Board to name a few. A massive variety of genres like Romance, Comedy, Family Drama, Politics, Crime, Thriller, and Satire were explored in the Marathi web-series category, which changed the game for Marathi content in the web space entirely. With national award-winners like ‘Sumi’ and ‘World’s Most Watched Marathi Web Series’ like ‘Raanbazaar’ and ‘Athang’, the first-ever period drama of Marathi OTT entertainment space, Planet Marathi OTT pushed cutting-edge content into the mainstream spotlight.  Backing the best quality Marathi content, the immense capability it holds to shape the future of the regional OTT space was well demonstrated.

On the theatrical release front, Planet Marathi has brought to life a variety of cinematic spectacles right from experimental content to period drama magnum opus films by investing in high production value and marketing efforts. Its extravagant releases of 2022 have names like Pondicherry, Tamasha Live, Sunny, Chandramukhi, and Goshta Eka Paithanichi among others. The phenomenal branding efforts pushed boundaries and redefined the way films from the Marathi industry were viewed much before their release.  This year was a national award-winning year for Planet Marathi as its Goshta Eka Paithanichi won Best Marathi and premiered internationally in Singapore

 

The group has worked with and created a community for aspiring and leading league talent across departments,  bolstering the Marathi entertainment industry and creating a powerhouse platform.

Along with its large-scale investment in production value, branding and marketing efforts, Planet Marathi expanded its reach vertically and horizontally through impact-driven business collaborations with mega players. Its collaboration with Tata Play, set precedent as it was among the only few OTTs which joined hands with the content distribution giant to reach out to audiences more conveniently. It has entered into upcoming international and local collaborations which are in the announcement pipeline.

“We started Planet Marathi to disrupt the Marathi entertainment industry and take it to a global audience. With quality content slate like big theatrical releases of Chandramukhi, national award winning Gosht Eka Paithanichi to name a few and Planet Marathi OTT platform and its content like Raanbaazaar, Athang , Anuradha among others, we were able to raise the bar for the industry. These wins have humbled us even more and made us hungrier to do bigger and better work of value. This win is not just our win but the win of all the names who have worked with us across teams and the win of our audiences. Looking ahead, we've envisioned and are working toward greater technology, massive productions, and significant collaborations to accelerate our growth in this journey.” commented, national award winner Akshay Bardapurkar, Founder, Planet Marathi OTT.

Founded in 2020, Planet Marathi OTT have grown to be custodians and pioneers in a space which had limited scope before its market entry. It is poised for 2023 with more releases, platform innovations, intuitive business expansion and bigger tie-ups both in and beyond the entertainment space.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media