Platinum Outdoor helps Square Yards create a BIG Impact in Outdoor
Real estate platform Square Yards has unveiled its new OOH brand awareness campaign for Delhi-NCR, Mumbai and Bengaluru cities and Madison World’s Outdoor specialist agency, Platinum Outdoor helped the brand achieve clutter breaking impact and visibility, making the campaign the talk of the town!
The campaign objective was to increase brand awareness and increase traffic on Web by establishing Square Yards as the first Choice amongst users in the property search space. This is the second Campaign which launched on October 15th. The first campaign, done in mid-September witnessed a 30% increase in direct traffic.
500+ media are used in the current campaign across Delhi, Mumbai and Bangalore. Impact sites have been taken at airports, key congregation points like Western/Eastern Express Highway, Juhu, Mahim Causeway, Navi Mumbai, Thane, Moti Bagh Ring Road, MG Road, Dhoula Kuana, Rajour Garden, DND, CP, Hebbal flyover, Mysore road to name few and frequency media is spread across the cities to increase Brand recall value.
The agency has used a guerrilla marketing approach to make the campaign Unmissable and the talk of the town with 4 interesting and provocative creatives of “Can We ask your Wife out on a Date?”, “Threesome on your bucket list?”, “S**t just got real” and “Your dream home doesn’t exist.”
What’s more, the agency has taken up the largest outdoor media in Asia, a hoarding of size 120 ft x 122 ft. in Mumbai, on the busiest location of Bandra ROB that caters to the traffic from South Mumbai and Worli Sea link towards the Western Express Highway. The sheer size and the strategic site location, with provocative communication has made the campaign hard to miss.
Yashdeep Singh, Principal Partner and Head of Marketing, Square Yards, said “Square Yards’ grand OOH brand awareness campaign across cities is expected to strike the right chord with homebuyers this festive season and catapult our brand as the first port of call among property seekers. We are in the thick of disrupting the property industry through our digital homebuying services and this impactful mega innovative outdoor blitz will educate, inform, and equip people to experience these services when they buy a home. We are happy to have had Platinum Outdoor on board as our outdoor media partner as their immense experience has ensured smooth planning & execution for us. We are sure that we will be able to light up the outdoor space with our visual branding displays by leveraging their valuable expertise."
Says Dipankar Sanyal, CEO, Platinum Outdoor and MRP, “The Square Yards campaign checks all the boxes for a great outdoor campaign, it has been very exciting for our teams to plan and execute this mega campaign. The campaign has already done wonders for the brand.”
Platinum Outdoor is a part of Madison World that operates several brands in OOH including MOMS, Platinum Outdoor, Activation specialist - Madison TURNT, Rural specialist - Anugrah Madison and Retail Specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vodafone Idea, Zee Group, Ceat Tyres, Forevermark Diamonds, VIP Bags, Dollar Industries, Campus Shoes amongst many others. Madison OOH is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.