Plaxonic unveils the logo of their hyperlocal app through OOH campaigns
The leading next-gen ITES firm, Plaxonic, today launched the stunning logo of their upcoming hyperlocal marketplace app EVOBEE. Rolling out a town-wide out-of-home campaign in Delhi NCR, Plaxonic grabbed consumer attention, augmenting NCR-wide presence and visibility, and building brand recalls among its target demographics.
The ad formats take traditional physical advertising surfaces like billboards and lift ads in providing the major source form of advertising in various apartments and residential societies in Delhi NCR to evoke as much response from prospective businesses and customers who would be interested in the upcoming super-app.
As a part of the campaign, Plaxonic placed a total of 65 advertisements in the form of hoardings and physical ads in elevators of major residential societies like Shipra Krishna Vista, GC Grand, Lotus pond, Oxirich/Niho Scottish Garden, SG impression, and others, spread over Vaishali, Vasundhara, Indirapuram, and Noida. The logo showcases the brand name in simple yet attractive font with a buzzing bee. The brand name EVOBEE is a combination of two words Evolving and Bees which resonate with the core values of the brand: hardworking, committed, adaptive, and standing out with technological evolution.
The brand adopted an above-the-line (ATL) marketing approach in its intuitive OOH campaign, using the logo and awareness of the app against a bright orange backdrop. The next-gen ITES firm commenced the OOH campaign for their upcoming app during mid-September. As part of their pre-launch strategy, the company strategically placed physical ads that gave a sneak peek of the upcoming app.
The ads were put up in prime locations across Noida and Ghaziabad region and generated intrigue amongst key demographics. Banking on the ongoing intrigue amongst customers, the brand now replaced its initial preview hoardings with the logo and the name of the hyperlocal app, EVOBEE.
Talking about their logo launch strategy, Mr. Shaan Rizvi, CEO & Founder, Plaxonic commented, “EVOBEE is a hyperlocal marketplace that will connect local businesses with local customers. The competition in the hyperlocal business is stringent. Hence, while planning our logo reveal campaign, we were clear that we wanted to create lasting impressions in the minds of our target consumers. Adopting OOH branding strategy made sense, and we opted to stick to simple content and design to ensure the apt look and feel is delivered and the right message communicated.”
“The overall response to the OOH activity has been great. We have received new business sign-ups and inquiries about the app ever since our OOH campaign went live”, he added.
The app is all set to launch on November 25 and will provide local businesses access to a cost-effective platform to connect with their local customers.