#PlayTheLifeGame 2.0 The new anthem for Spring/Summer 2016 by Baggit

Baggit, one of India’s leading bag and accessories brand has launched its new brand campaign named ‘Play The Life Game 2.0 '. Baggit's Spring Summer 2016 campaign takes ahead the ‘Play the Life Game’ brand anthem to the next level. Encapsulating the concept of ‘Freedom of Expression’, it captures the ethos and attitude of contemporary Indian women who are living life on their own terms and are making choices that reflect their view of the world today. The attitude, style and choices expressed in the campaign mirrors the millennium generation. The versatile and expressive range cuts across ages and demographics with picks that will delight every fashionista.  

The campaign includes a series of interactive creatives which personify different moods and expressions of Indian women into witty taglines. Apart from being promoted digitally, the outdoor campaign will also be rolled out across hoardings in major cities like Mumbai, Delhi, Bangalore, Hyderabad & Kolkata. Prime locations in each city will showcase the new campaign. The campaign spans over six-eight weeks starting from 20th May, 2016. Additionally, multiple onground promotions are being rolled out and more touchpoints are being created in-store & online, across the Baggit ecosystem, to enhance customer engagement on all fronts.

Commenting on the campaign launch, Vicky Ahuja, Director Sales & Marketing, Baggit, said, “Baggit has always been associated with independent and strong personas. Today's women are confident and deal with the world on their own terms. We launched this campaign last year and the second installment in the series enhances the message even further by delving deeper and exploring more and the many moods & expressions of the target audience.”

He further added, “Baggit is born for fashion and the new spring summer range doesn't restrict you by the bounds of ‘occasions’. The versatile collection lets you express yourself with unbridled freedom without stereotyping you in a particular role. Be you. And enjoy it … with confidence. ”

‘Play the Life Game’ campaign captures different moods & expressions of today’s modern women. Staying true to its handcrafted, ecofriendly heritage, Baggit has chosen a variety of luxuriously strong materials, unique textures and chic prints that merges with a palette of vibrant hues like blues, pinks oranges to reflect the varying moods and emotions of their audience. The spring summer collection will be available across Exclusive Baggit Outlets from from last week of May, 2016.