PlayUp adds a new dimension to LIVE Sports Engagement; Launches mobile-based social sports network

Adding a new dimension to LIVE Sports Engagement, PlayUp announced the launch of its ground-breaking, mobile-based social sports network. The emerging social network is called "PlayUp'. The first-of-its kind, free-to-use mobile app enables sports fans to follow their choice of 20,000 LIVE games in real time, while simultaneously discussing the action with fellow fans on their mobile devices.

The app is currently available for iOS-based devices (iPhones, iPads, iPod touch), and is slated to cover Android/Desktop/Windows7 over the next few months. Besides real-time scoring and stats, it allows the fans to create private rooms and banter as the real action unfolds on ground. Alternatively, a fan can join public rooms to interact with other fans from around the world'play by play or ball by ball. To further harness the sports fever in this region, the app will focus on all cricket fixtures (ICC/IPL) along with international soccer, F1 and golf.

Commenting on the launch of this revolutionary mobile app, Rajat Kulshrestha, CEO, PlayUp India said, "PlayUp will redefine the LIVE gaming segment globally. No player in the sports gaming market has forayed into this realm ever before. It has been created to entertain every sports fan by coupling the concept of social interactivity with LIVE sports. Users will soon get to experience many new features like activity stream, ability to share pictures, videos, and voice messages from the ground and lots more. We see this as just the beginning of social network that will change the way we consume and message around sport whether it be in front of the TV, at a LIVE match on your way home from work."

Having offered a rich catalog of innovative cricket-based social gaming products since its inception in 2009, PlayUp India has been consistently entertaining millions of Indian sports buffs. The latest interactive sports offering aims to entertain them further with cricket titans like Steve Waugh and Rohit Sharma also joining them on this social sports networking destination.

PlayUp aims to fuel the sports excitement of its current 1.3 million strong cricket fan community on Facebook, and engage it across multiple channels and varied platforms. This social sports network will let the fans experience a seamless shift from a passive viewership role to a fulfilling, interactive and engaged sports experience.

This app covers practically all known sports one can think of, and connects fans to a vast pool of LIVE games. Each game is connected to a social graph that measures the degree of excitement among the fans, and offers them an opportunity to express their thoughts and read those of other equally passionate fans.