Plum announces launch of new platform for content creators via digital film #PlumSquad

Plum – India’s first 100% vegan & cruelty-free beauty and personal care brand – announced the launch of its content creator program the #PlumSquad today. The nationwide hunt will provide a platform for budding creators to channel their day-to day beauty passion into a full-time career.

Skincare routines, makeup tutorials and beauty regimen vlogs: content snippets are one of the best ways to simplify beauty. The campaign aims to unearth such hidden gems from up-and-coming content creators. Here’s how to get a chance to be a part of the #PlumSquad:

• Capture beauty content in any form – this can be make-up vlogs, tutorials, skincare & haircare routines – via YouTube videos/Instagram reels
• Tag Plum’s social media handles- @plumgoodness and add the #PlumSquad sticker
• Visit Plum Squad website, fill out the form and submit an entry

Shortlisted creators will then have to go through a selection process, aimed at identifying those with a passion for content creation and a knack for engaging audience. Up to five chosen creators will be a part of the coveted Plum Squad. The Plum Squad will come on-board as full-time employees and work closely with the marketing team at Plum Headquarters. What’s more, the creators stand a chance to star in video content and be the face of Plum across all social media channels! The Squad will also get exclusive access to Plum labs, new launches etc. Further, they will also get first access to trials of newly launched Plum products, free goodies and more.

Shivani Behl, Chief Marketing Officer at Plum, sharing her thought on the campaign said, “We have always been a brand that believes in keeping it real. So, giving promising, young talent a chance to express themselves is a natural extension of our brand ethos. Today, there is an abundance of untapped creative energy amongst our nation’s youth, who only need a springboard to showcase their skills. As a brand, we want to give their raw talent a direction to help kickstart their careers. Through our #PlumSquad campaign, we want to offer budding content creators, who love everything beauty and skincare, a platform to ignite their creative minds. We do hope this communication will inspire more people to join our mission of adding real goodness to our world and we look forward to seeing the best entries.”

Founded in 2013, the brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. Plum is also among the fastest-growing BPC brands on key marketplaces such as Amazon, Flipkart, Nykaa and Myntra. Recently, the brand also won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards.

The contest goes live starting Jan 20, 2022. For a chance to become a part of the #PlumSquad, beauty enthusiasts around the country are invited to submit their videos on Plum Squad website as per the steps mentioned above by Feb 06^th, 11:59 p.m.