Plum BodyLovin has unveiled its latest campaign #GetSCENTY

Plum BodyLovin’, a 100% vegan, cruelty-free & super-fun bath & body brand in India, has unveiled its latest campaign #GetSCENTY. Disrupting the sensorial space with a FAB variety of over 10 fragrances & 50+ products for every mood, at affordable prices, Plum BodyLovin’ is all set to become your go-to bath & body brand!

A recent consumer study conducted by the brand revealed that if there’s one aspect of body care that consumers care most about, after effective formulations of course, it’s got to be the fragrances and the exotic worlds they transport you to! Body care = a well-deserved pamper sesh and what better than 10+ quirky fragrances to choose from to get you started?

This 360-degree high decibel campaign will not only target the young millennials and Gen Z through its digital advertisement to be unveiled across OTT platforms such as Hotstar, SonyLIV & Zee5 etc. and marquee social media platforms such as YouTube & Instagram, but it will also be reaching out to their audiences through an extensive influencer outreach with 300+ influencers participating to drive more noise around how to #GetSCENTY.

The motley crew of influencers also include well known beauty, lifestyle and comedy divas like Gauahar Khan, Mithila Palkar, Nivetha Thomas, Kritika Khurana, Ahsaas Channa, Debasree Bannerjee, Nagma Mirajkar, Nitibha Kaul & Mrunal Panchal. as well as beauty & lifestyle bloggers who engage with their audiences across in multiple languages such as Hindi, Bengali, Marathi, Assamese, Tamil, Kannada, Punjabi, Malyali, Telugu besides English of course. The best part? Bloggers will only go live with the collaboration if they actually like the products! :)

Plum is no stranger to vegan, nasties-free yet effective & delightful products and with Plum BodyLovin’, they’ve taken sensorial delight up a notch! Whether you are a newbie or a seasoned body care pro, a beauty hoarder or a fussy picker, Plum BodyLovin’s  fragrances a.k.a scents are all that you’ll need to #GetSCENTY :)

Here’s what Stuti Sethi, Brand Manager - Plum BodyLovin’, had to say on the launch of this campaign, “The most fun part of creating Plum BodyLovin’? It’s got to be when we were curating funky fragrances like Hawaiian Rumba, Vanilla Vibes, Trippin’ Mimosas etc. and our latest #GetSCENTY campaign captures the vibe of these fragrances and our products perfectly! There aren’t a lot of bath & body brands out there today that have 55+ body care products in unique floral, fruity, beachy & gourmand fragrances and we’re quite kicked about the unique space we’ve carved out for ourselves, and we can’t wait to get the word out with this campaign!

The #GetSCENTY campaign also marks 1 incredible year of Plum BodyLovin’s journey ever since its lockdown launch! It’s one of the first brands at its level to launch 50+ products within a year of its inception. Along with essential products categories such as shower gels, body mists, lotions, scrubs etc., the brand, in true Plum fashion, is also rapidly innovating and disrupting the category with products like body oils & de-odorizing pit creams, that have quickly become crowd favourites!

With its exciting #GetScenty campaign, Plum BodyLovin’s mission is to introduce consumers to so many fabulous fragrances that they’ll always want to get SCENTY! :)