PM Modi’s interview swells Zee News viewership by 2 times

Zee News has garnered huge viewership share for its interview of Prime Minister Narendra Modi, which was aired on January 19, 2017 from 9 pm to 10 pm. This was Modi’s first interview to a television channel this year, wherein he spoke to Zee News Editor Sudhir Chaudhary.

As per a tweet by BARC India, Zee News’ viewership doubled from 1,315 to 2,838 (Jan 19/ 9-10 pm/ HSM/ 15+) during the airing of the interview. 

This once again shows the pull and popularity of Modi amongst the masses, especially as the country heads to assembly elections in three North Eastern states as well as gears up for General Elections in 2019.