banner image banner image

PM Modi to reveal his wild side in Bear Grylls' Man vs Wild; there’s more at play here

Bear Grylls has had several international celebrities in his popular show, ‘Man Vs Wild’, but none as surprising as Prime Minister Narendra Modi.

Announcing his surprise guest, Grylls tweeted, “People across 180 countries will get to see the unknown side of PM @narendramodi as he ventures into Indian wilderness to create awareness about animal conservation & environmental change. Catch Man Vs Wild with PM Modi @DiscoveryIN on August 12 @ 9 pm. #PMModionDiscovery”.

The social media savvy Prime Minister, too, urged people to get to know India’s environmental richness better by watching the show and tweeted, “India - where you find lush green forests, diverse wildlife, beautiful mountains and mighty rivers. Watching this programme will make you want to visit different parts of India and add to discourse of environmental conservation. Thanks @BearGrylls for coming here! @DiscoveryIN”.

A trailer for the programme shows Modi driving into the Jim Corbett National Park in Uttar Pradesh guided by Grylls, with images of a tiger, a herd of elephants and deer running in the distance.

The show, which will air on August 12, has stirred a lot of excitement among fans of Modi. There have been some priceless reactions on Twitter. Have a look at some:

Needless to say, memes have surfaced that highlight how the netizens feel about Modi taking to the wild on one of Discovery’s most popular shows. There is no dearth of creativity here:

Modi recently won people over by his ‘filmy’ reaction to the Tiger Census released recently, when he said, “Pehle Ek Tha Tiger, ab Tiger Zinda Hai,” borrowing two hit films of Salman Khan. He has been engaging Indians with his ‘Mann Ki Baat’ radio show, where he highlights several issues in the country as well as mentions about the achievements of some ingenious people.

With Bear Grylls and ‘Man Vs Wild’, the Prime Minister wants to make an impactful case for wildlife conservation in the country, along with leveraging the great marketing initiative to promote wildlife tourism in India. It will be interesting to see what kind of traction the August 12 episode of ‘Man Vs Wild’ will garner.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media