PMO endorses #BharatKiLaxmi on the auspicious occasion of Diwali

In the quest of creative storytelling - Business of ideas, a new age content-advertising-marketing agency, in conjunction with the Hon. Prime Minister Narendra Modi, have released a video based on women empowerment for the auspicious occasion of Diwali.

“Diwali is a festival of joy to traditionally welcome Laxmi, the Goddess of Fortune and Prosperity. However this time around, BOI came up with an innovative idea to welcome Goddess Laxmi. In Indian culture, daughters are considered the harbingers of luck and prosperity and hence, BOI has come up with an idea to start a nationwide conversation and honour the achievements of India’s daughters” said Aditya Bhat (Founder and Creative Thinker – Business of Ideas).

India’s daughters bring honour to their family, friends and country through their various laurels, while some teach the underprivileged or bringing awareness about cleanliness and health or serving society as engineers and doctors or helping in the delivery of justice by becoming lawyers. The daughters of India embody Goddess Laxmi perfectly.

The video “Bharat Ki Laxmi” showcases 3 such strong women - Deepika Padukone, PV Sindhu and Sindhu Tai - who epitomize India’s Nari Shakti. We truly believe that when women are empowered, the society on a whole is empowered & it captures and celebrates the extraordinary achievements of women in the country. The idea of #BharatKiLaxmi has been endorsed by Hon. PM Shri Narendra Modi, Deepika Padukone, PV Sindhu, and many more dignitaries such as Piyush Goyal and Diya Kumari.

Business of Ideas - a new-age content agency conceptualized, scripted & executed, the entire video as an in-house creation. Sharing a long and deep association with the Respected Prime Minister’s Office, Business of Ideas have undertaken campaigns such as: Non Stop India, Sandesh to Soldiers, First Time Voters, Main Bhi Chowkidaar and Donation; in the past.

Business of Ideas also works with multiple brands to consult them in their marketing, content and advertising strategies. Business Of Ideas has created multiple tech-content videos for brands like Jet Airways, MG Motors, Tresmme, Viacom18 and many more.

As a new-age content agency, Business Of Ideas believes in storytelling beyond the 30-second format. The company has created campaigns across mediums and understands the acceptance of content. It creates consumer immersive experiences with tech based content (AR/VR/MR and 360 degree) to take advertising and marketing a step closer to the penultimate and ultimate buyer.


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