PNB Housing Finance eyes repositioning with a massive multimedia brand campaign launch

PNB Housing Finance Limited, the 5th largest housing finance company in India, will launch a multi-media, multi-city and high intensity brand campaign starting 7^th January, 2016.

The campaign aspires to present the fresh face of brand to its customers after undergoing an extensive transformation journey since the last few years. Now that the transformation phase is over, the company is all set to delight customers with a much more efficient service delivery model and aims to reposition itself as a new age contemporary housing finance company. 

Speaking on the occasion Mr. Shaji Varghese, CMO, PNB Housing Finance Limited said, “In the socio-economic backdrop of the Indian society, the decision to purchase a house is a carefully constructed emotional decision. This makes it even more imperative for the home loan provider to make the right connect with the customer. Besides being trustworthy and transparent, it is important that the financial institution providing the home loan brings in ease and convenience to the customer throughout the loan journey. With this campaign, we want to drive a single point message: door to your own home opens easier with PNB Housing.”   

Speaking on the occasion Mr. Amitabha Lahiri, CEO, Mash said, “The driving force behind the campaign has been to create a platform to connect with the target audience which is not typecast yet emotional. Innovation and smart impact have been leveraged to create a different and niche brand imagery to communicate the ease with which one can get a home loan from PNB Housing.”

The multimedia campaign includes an array of innovative creatives across all mediums of Radio, TV, Print, OOH and Digital. The campaign has been designed in a way that appeals to the mass audience and establishes PNB Housing as a new generation company. This is the first time the company has catered to a 360 degree campaign influenced by a concept based on out-of-the-box imagination with an emotional touch and a pertinent messaging.